🎾 Beyond SWOT, PM Benchmarks, API Design & B2B Growth
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Estimated read time: 1 minute 50 seconds.
This is Sunday 1-1-2-3 with George.
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Welcome to the 74th edition.
Today we have:
Forget SWOT Analysis - Here's What You Should Be Doing Instead
The Alpha Product Manager
Metrics to Help You Benchmark Your API Design
Growth Framework for B2B Product Managers
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📚 Forget SWOT Analysis - Here's What You Should Be Doing Instead
SWOT is classic data mining, collecting vast tracts of data with no hypothesis (other than these four vaguely named categories) and hoping something useful pops out, which rarely produces insightful results.
This article is from one of the titans of strategic written thought, Roger Martin, so I guess he knows a thing or two.
I have found SWOT useful as a nice way to frame the brainstorm (HMW use our Strengths to battle Weaknesses, etc.), but I see his point.
👀 The Alpha Product Manager
Alberto’s been sharing his ideas for years, and I always find them to be unique, unlike anything anyone else talks about.
Here he’s talking about your PM success rate and benchmarks to measure yourself against. Could be triggering and unpleasant for some, but perhaps, the obstacle may be the way:
🍪 Quick Bites
Metrics to Help You Benchmark Your API Design
Growth Framework for B2B Product Managers
Planning Is About Thinking It Through
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That's a wrap for today. Stay focused and see you next week! If you want more, be sure to follow me on Twitter (@nurijanian)
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Who's George?
I’m an underdog product manager.
Product management in New Zealand (where I live) is still a relatively immature discipline. I also came into it late via data science and UX. I may be older than others, but I often feel like a rookie.
To become better at my craft, I learn and explore new ideas relentlessly.
Then I share high-quality, tried-and-true ideas that can be used right away.
How I can help you:
If you want to feel smarter, I’ve compiled my best actionable finds in prodmgmt.world.
If you need to figure out prioritization in your role, get The Big Book of Prioritization.
See you next week.
— George.